First used in 1897, the Grolsch Swingtop bottle has been the quality solution for serving perfect beer to consumers for over 100 years. The distinctive style and authenticity of the bottle makes the swingtop an iconic classic that consumers all over the World recognize as a symbol of quality. Only ever imported directly from Holland, Grolsch is the only differentiated PPL that lets the consumer enjoy the 3D experience of touch, taste and that unmistakeable ‘pop’ sound when you open it.

Serving Ritual
Always let the consumer open the bottle, it’s their privilege! Grolsch should always be served ice cold from the middle shelf, bottle unopened, with branded glassware.